A public relations professional is responsible for designing and implementing communication strategies based on the organization’s philosophy and on research into its target audiences and markets. In this way, they enhance the credibility of brands and the reliability of their products, thereby increasing their value, which promotes sales and encourages changes in consumer habits. In this regard, the planning, creation, and execution of promotional and advertising campaigns in both traditional and non-traditional media are a fundamental part of a publicist’s professional practice.

As an advertising professional from PUCP, you will be able to create and execute promotional and advertising campaigns, as well as research and observe trends and processes that drive innovation and new resources in the fields of planning, management, and media technologies. In this way, you will contribute to the development of business, social, or government strategies that benefit organizations and society.

Field of Work

• Agencies or consulting firms that provide consulting services in communications and advertising
• Private and public companies that need persuasive communicators
• Public relations offices of companies, private or public institutions, nongovernmental organizations, etc.
• Traditional and alternative media
• Market research firms, media agencies, and production companies
• Self-employment in my own business