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GIULIO FRANZ MARCHENA SEKLI

GIULIO FRANZ MARCHENA SEKLI

GIULIO FRANZ MARCHENA SEKLI

Doctor en Administración Estratégica de Empresas, PONTIFICIA UNIVERSIDAD CATOLICA DEL PERU

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Magíster en Administración Estratégica de Empresas (PONTIFICIA UNIVERSIDAD CATOLICA DEL PERU)

Ingeniero de Sistemas y Computo
DOCENTE CONTRATADO - CONTRATADO
Docente a tiempo completo (DTC)
Departamento Académico Posgrado en Negocios - Sección Posgrado en Negocios

Publicaciones

Se encontraron 13 publicaciones

MARCHENA, G. F.(2025). Addressing challenges and constructing a blueprint for effective generative AI integration in business operations. Technology Analysis & Strategic Management. Recuperado de: https://doi.org/10.1080/09537325.2025.2577709
MARCHENA, G. F.(2025). Empowering educators: A multi-case study investigating the transformative integration of generative AI tools for teaching in business education. Journal of Education for Business.
MARCHENA, G. F. y PORTUGUEZ, M. I.(2025). Fostering entrepreneurial success from the classroom: unleashing the potential of generative AI through technology performance chain. A multicase study approach. Education and Information Technologies. (pp. 1 - 29). Recuperado de: https://link.springer.com/article/10.1007/s10639-025-13316-y
MARCHENA, G. F.(2025). Potenciando el Emprendimiento Social con IA Generativa: Soluciones Reales para Retos Reales. Centrum PUCP, Centro de Negocios de la Pontificia Universidad Católica del Perú.
MARCHENA, G. F.(2025). Scientific mapping and systematic literature review on sociotechnical change and transition to Industry 5.0 or Society 5.0. IEEE Engineering Management Review. Recuperado de: https://ieeexplore.ieee.org/document/11195130/keywords#keywords
MARCHENA, G. F.(2025). Transforming Teaching and Learning with Robotic Process Automation: A Systematic Review of Pedagogical Applications. Journal of Information Technology Education: Research.
MARCHENA, G. F. y MARQUINA, P. S.(2024). A bibliometric analysis of customer experience in the omni-channel era. International Review of Retail, Distribution and Consumer Research.
MARCHENA, G. F. y PORTUGUEZ, M. I.(2024). Fostering Entrepreneurial Success: Unleashing the Potential of Generative AI through Task-Technology Fit. A Multi-case Study Approach.. En 8th Business Systems Laboratory International Symposium . (pp. 34 - 36). Business Systems Laboratory.