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GIULIO FRANZ MARCHENA SEKLI

GIULIO FRANZ MARCHENA SEKLI

GIULIO FRANZ MARCHENA SEKLI

Doctor en Administración Estratégica de Empresas, PONTIFICIA UNIVERSIDAD CATOLICA DEL PERU

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Magíster en Administración Estratégica de Empresas (PONTIFICIA UNIVERSIDAD CATOLICA DEL PERU)

Ingeniero de Sistemas y Computo
DOCENTE CONTRATADO - CONTRATADO
Docente a tiempo completo (DTC)
Departamento Académico Posgrado en Negocios - Sección Posgrado en Negocios

Publicaciones

Se encontraron 9 publicaciones

MARCHENA, G. F.(2025). Empowering educators: A multi-case study investigating the transformative integration of generative AI tools for teaching in business education. Journal of Education for Business.
MARCHENA, G. F. y PORTUGUEZ, M. I.(2025). Fostering entrepreneurial success from the classroom: unleashing the potential of generative AI through technology performance chain. A multicase study approach. Education and Information Technologies. (pp. 1 - 29). Recuperado de: https://link.springer.com/article/10.1007/s10639-025-13316-y
MARCHENA, G. F. y MARQUINA, P. S.(2024). A bibliometric analysis of customer experience in the omni-channel era. International Review of Retail, Distribution and Consumer Research.
MARCHENA, G. F. y PORTUGUEZ, M. I.(2024). Fostering Entrepreneurial Success: Unleashing the Potential of Generative AI through Task-Technology Fit. A Multi-case Study Approach.. En 8th Business Systems Laboratory International Symposium . (pp. 34 - 36). Business Systems Laboratory.
MARCHENA, G. F. y DE LA VEGA, I. M.(2024). From Concept to Reality: Addressing Challenges and Constructing a Blueprint for Effective Generative AI Integration in Business Operations. En AIM 2024. -. Recuperado de: https://artificialintelligence-conference.com/pdfs/AIM-2024-Program.pdf#page=5
MARCHENA, G. F.; GODO, A. Y.; VELIZ, J. C.(2024). Generative AI Solutions for Faculty and Students: A Review of Literature and Roadmap for Future Research.. Journal of Information Technology Education: Research.
MARCHENA, G. F.(2024). Innovability dynamics in carsharing: Assessing the determinants influencing owners to offer vehicles in Rento, Perú's first P2P carsharing. En ICEFM 2024. -. Recuperado de: https://icefmconference.eu/files/ICEFM2024_Book_of_Abstracts.pdf#page=64
MARCHENA, G. F.(2024). The research landscape on generative artificial intelligence: a bibliometric analysis of transformer-based models. Kybernetes.