FLAVIA BRAGA CHINELATO

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Artículos en memoria o anales de congreso (9)Artículos en revista (28)

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Se encontraron 37 publicaciones

Gois, A.; Cunha Moura, L. R.; Gonçalves Filhos, C.; BRAGA, F.(2023). Hate towards brands of educational institutions: she hates for ideology, and he hates for previous experiences. Journal of Applied Research in Higher Education. Volumen: 14. (pp. 303 - 323). Recuperado de: https://www.emerald.com/insight/content/doi/10.1108/JARHE-04-2021-0158/full/html

BRAGA, F.; de Oliveira, A.; Souki, G.(2023). Do satisfied customers recommend restaurants? The moderating effect of engagement on social networks on the relationship between satisfaction and eWOM. Asia Pacific Journal of MarketinG. (pp. 2765 - 2784). Recuperado de: https://www.emerald.com/insight/content/doi/10.1108/apjml-02-2022-0153/full/html

MARIÑO, C. A.; BRAGA, F.; Marufuzzaman, M.(2022). AWS IoT analytics platform for microgrid operation management. Computers & Industrial Engineering.

Gonçalves Filho, C.; BRAGA, F.; Mendes Mota, T.(2022). Brand loyalty through brand tribalism: an anthropological perspective. Management Research Review. Recuperado de: https://www.emerald.com/insight/content/doi/10.1108/MRR-01-2021-0022/full/html

BRAGA, F.; Gonçalves Filho, C.; Nizza Junior, C.(2022). Does brand-relationships matter? The role of brand attachment in salesperson performance in retailing. Spanish Journal of Marketing. Volumen: 26. (pp. 117 - 144). Recuperado de: https://www.emerald.com/insight/content/doi/10.1108/SJME-11-2020-0192/full/html

Gois, A.; Moura, L. R.; Gonçalves Filho, C.; BRAGA, F.(2022). Hate towards brands of educational institutions: she hates for ideology, and he hates for previous experiences. Journal of Applied Research in Higher Education. Recuperado de: https://www.emerald.com/insight/content/doi/10.1108/JARHE-04-2021-0158/full/html?utm_source=smc_email_welcome&utm_medium=email&utm_campaign=author_wel

Gonçalves Filho, C.; Moreira, E.; BRAGA, F.; Santos, M.(2022). PASSIVE CONSEQUENCES OF BRAND HATE: THE MEDIATING ROLE OF BRAND AVOIDANCE. Multidiscip. Bus. Rev.. (pp. 77 - 89).

Quiroga Souki, G.; BRAGA, F.; Gonçalvez Filho, C.(2022). Sharing is entertaining: the impact of consumer values on video-sharing and brand equity. Journal of Research in Interactive Marketing. Volumen: 16. (pp. 118 - 136). Recuperado de: https://www.emerald.com/insight/content/doi/10.1108/JRIM-03-2020-0057/full/html