FLAVIA BRAGA CHINELATO

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Artículos en memoria o anales de congreso (8)Artículos en revista (27)

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Se encontraron 35 publicaciones

Rojas-Ménde, J. I.; BRAGA, F.; Zeidabadi, G.; Massi, M.(2026). The Xenocentric Mindset: Cultural and Personality Drivers Behind Consumer Preferences. Journal of Consumer Behaviour. Volumen: 25. (pp. 1 - 17). Recuperado de: https://onlinelibrary.wiley.com/doi/10.1002/cb.70112

BRAGA, F. y Cruz, D.(2026). DIGITAL TRANSFORMATION IN FAST-FOOD: PERSONALIZATION AS A STRATEGIC DRIVER OF LOYALTY. En 20th MULTI CONFERENCE ON COMPUTER SCIENCE AND INFORMATION SYSTEMS. (pp. 268 - 272). VALENCIA. International Association for DEvelopment of the Information Society.

BRAGA, F.(2025). A feast of the senses: how quality shapes the emotional experience in a restaurant and drives Business. Journal of Foodservice Business Research. Recuperado de: https://www.tandfonline.com/doi/full/10.1080/15378020.2025.2548248

BRAGA, F. y Batista de Freitas Cruz, D.(2025). More than functionality: how technological perception drives price fairness and brand equity in food delivery. British Food Journal. Recuperado de: https://www.emerald.com/bfj/article-abstract/doi/10.1108/BFJ-06-2025-0750/1329569/More-than-functionality-how-technological?redirectedFrom=fulltext

BRAGA, F. y Cruz, D.(2025). Restaurant consumers: the role of invisible ingredients in food quality. International Journal of Quality & Reliability Management. Volumen: 42. Recuperado de: https://www.emerald.com/ijqrm/article-abstract/42/8/2375/1252496/Restaurant-consumers-the-role-of-invisible?redirectedFrom=fulltext

BRAGA, F. y Gonçalves Filho, C.(2025). The bridge between ¿click¿ and loyalty in food delivery apps. Journal of Hospitality and Tourism Insights. (pp. 1 - 17). Recuperado de: https://www.emerald.com/jhti/article-abstract/9/2/593/1300834/The-bridge-between-click-and-loyalty-in-food?redirectedFrom=fulltext

Cruz, D. y BRAGA, F.(2024). DIGITAL TRANSFORMATIONS: a practical application and results in food retailing. En 22nd International Conference ECONOMICS - FINANCE - MANAGEMENT (ICEFM2024). EFM2024) .

Gonçalves Filho, C.; BRAGA, F.; Prado, F.(2024). The Grounded Theory Approach to Brand Purpose Equity Drivers: The Practitioner's Perspective. Journal of Marketing Analytics. Recuperado de: https://link.springer.com/article/10.1057/s41270-023-00277-9