FLAVIA BRAGA CHINELATO

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Artículos en memoria o anales de congreso (7)Artículos en revista (27)

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Se encontraron 34 publicaciones

BRAGA, F.; de Oliveira, A.; Souki, G.(2023). Do satisfied customers recommend restaurants? The moderating effect of engagement on social networks on the relationship between satisfaction and eWOM. Asia Pacific Journal of MarketinG. (pp. 2765 - 2784). Recuperado de: https://www.emerald.com/insight/content/doi/10.1108/apjml-02-2022-0153/full/html

BRAGA, F.; Gonçalves Filho, C.; Fagundes, D.(2023). Why is sharing not enough for brands in video ads? A study about commercial video ads¿ value drivers. Spanish Journal of Marketing - ESIC. (pp. 407 - 426). Recuperado de: https://www.emerald.com/insight/content/doi/10.1108/SJME-10-2022-0214/full/html

Gonçalves Fiklho, C.; BRAGA, F.; Virtebo, F.(2023). The Grounded Theory Approach to Brand Purpose Equity Drivers: The Practitioner's Perspective. En Enanpad 2023. SAO PAULO. AMPAD.

Gonçalves, C.; Reis, P.; BRAGA, F.(2023). The Effect of Organizational Culture on Interorganizational Relationship and Firm Performance. International Journal of Business Performance Management.. Volumen: 24. (pp. 109 - 129). Recuperado de: https://www.inderscienceonline.com/doi/abs/10.1504/IJBPM.2023.127531

Gonçalves Filho, C.; BRAGA, F.; Virtebo, F.(2023). Propósito da Marca: Valor, Mensuração e Impactos. En Enanpad 2023. SAO PAULO. Ampad.

Gois, A.; Cunha Moura, L. R.; Gonçalves Filhos, C.; BRAGA, F.(2023). Hate towards brands of educational institutions: she hates for ideology, and he hates for previous experiences. Journal of Applied Research in Higher Education. Volumen: 14. (pp. 303 - 323). Recuperado de: https://www.emerald.com/insight/content/doi/10.1108/JARHE-04-2021-0158/full/html

Gonçalves Filho, C. y BRAGA, F.(2023). Brand Hate Drivers and Gender Differences. En Enanpad 2023. SAO PAULO. AMAPAD.

MARIÑO, C. A.; BRAGA, F.; Marufuzzaman, M.(2022). AWS IoT analytics platform for microgrid operation management. Computers & Industrial Engineering.