FLAVIA BRAGA CHINELATO

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Se encontraron 32 publicaciones

Gonçalves Fiklho, C.; BRAGA, F.; Virtebo, F.(2023). The Grounded Theory Approach to Brand Purpose Equity Drivers: The Practitioner's Perspective. En Enanpad 2023. SAO PAULO. AMPAD.

Gonçalves, C.; Reis, P.; BRAGA, F.(2023). The Effect of Organizational Culture on Interorganizational Relationship and Firm Performance. International Journal of Business Performance Management.. Volumen: 24. (pp. 109 - 129). Recuperado de: https://www.inderscienceonline.com/doi/abs/10.1504/IJBPM.2023.127531

Gonçalves Filho, C.; BRAGA, F.; Virtebo, F.(2023). Propósito da Marca: Valor, Mensuração e Impactos. En Enanpad 2023. SAO PAULO. Ampad.

BRAGA, F.; de Oliveira, A.; Souki, G.(2023). Do satisfied customers recommend restaurants? The moderating effect of engagement on social networks on the relationship between satisfaction and eWOM. Asia Pacific Journal of MarketinG. (pp. 2765 - 2784). Recuperado de: https://www.emerald.com/insight/content/doi/10.1108/apjml-02-2022-0153/full/html

Gonçalves Filho, C. y BRAGA, F.(2023). Brand Hate Drivers and Gender Differences. En Enanpad 2023. SAO PAULO. AMAPAD.

MARIÑO, C. A.; BRAGA, F.; Marufuzzaman, M.(2022). AWS IoT analytics platform for microgrid operation management. Computers & Industrial Engineering.

Gonçalves Filho, C.; BRAGA, F.; Mendes Mota, T.(2022). Brand loyalty through brand tribalism: an anthropological perspective. Management Research Review. Recuperado de: https://www.emerald.com/insight/content/doi/10.1108/MRR-01-2021-0022/full/html

BRAGA, F.; Gonçalves Filho, C.; Nizza Junior, C.(2022). Does brand-relationships matter? The role of brand attachment in salesperson performance in retailing. Spanish Journal of Marketing. Volumen: 26. (pp. 117 - 144). Recuperado de: https://www.emerald.com/insight/content/doi/10.1108/SJME-11-2020-0192/full/html