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FLAVIA BRAGA CHINELATO

FLAVIA BRAGA CHINELATO

FLAVIA BRAGA CHINELATO

Doctorado en Administración, Universidade FUMEC

DOCENTE ORDINARIO - AUXILIAR
Docente a tiempo completo (DTC)
Departamento Académico Posgrado en Negocios - Sección Posgrado en Negocios

Publicaciones

Se encontraron 37 publicaciones

Goncalves Filho, C.; BRAGA, F.; Viterbo Prado, F.(2024). Brand Purpose Equity drivers: Based on the grounded theory. En 22nd International Conference ECONOMICS - FINANCE - MANAGEMENT (ICEFM2024). IEFM2024) .
BRAGA, F. y HOYOS, C. A.(2024). Beyond Convenience: Understanding the Nexus of Food Biosecurity, Service Quality, and Brand Image in Online Food Delivery Services. Journal of Foodservice Business Research. Volumen: 29. (pp. 1182 - 1205). Recuperado de: https://www.tandfonline.com/doi/abs/10.1080/15378020.2024.2377426
Gonçalves Filho, C. y BRAGA, F.(2023). Brand Hate Drivers and Gender Differences. En Enanpad 2023. SAO PAULO. AMAPAD.
BRAGA, F.; Gonçalves Filho, C.; Fagundes, D.(2023). Why is sharing not enough for brands in video ads? A study about commercial video ads¿ value drivers. Spanish Journal of Marketing - ESIC. Volumen: 27. (pp. 407 - 426). Recuperado de: https://www.emerald.com/insight/content/doi/10.1108/SJME-10-2022-0214/full/html
Gonçalves Fiklho, C.; BRAGA, F.; Virtebo, F.(2023). The Grounded Theory Approach to Brand Purpose Equity Drivers: The Practitioner's Perspective. En Enanpad 2023. SAO PAULO. AMPAD.
Gonçalves, C.; Reis, P.; BRAGA, F.(2023). The Effect of Organizational Culture on Interorganizational Relationship and Firm Performance. International Journal of Business Performance Management.. Volumen: 24. (pp. 109 - 129). Recuperado de: https://www.inderscienceonline.com/doi/abs/10.1504/IJBPM.2023.127531
Gonçalves Filho, C.; BRAGA, F.; Virtebo, F.(2023). Propósito da Marca: Valor, Mensuração e Impactos. En Enanpad 2023. SAO PAULO. Ampad.
Martins Gois, A.; Goncalves Filho, C.; BRAGA, F.(2023). Hate towards brands of educational institutions: she hates for ideology, and he hates for previous experiences . Journal of Applied Research in Higher Education. Volumen: 15. (pp. 303 - 323). Recuperado de: https://www.emerald.com/jarhe/article-abstract/15/2/303/431504/Hate-towards-brands-of-educational-institutions?redirectedFrom=fulltext