FLAVIA BRAGA CHINELATO

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Artículos en memoria o anales de congreso (7)Artículos en revista (27)

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Se encontraron 34 publicaciones

Gonçalves Filho, C.; BRAGA, F.; Virtebo, F.(2023). Propósito da Marca: Valor, Mensuração e Impactos. En Enanpad 2023. SAO PAULO. Ampad.

BRAGA, F. y Cruz, D.(2025). Restaurant consumers: the role of invisible ingredients in food quality. International Journal of Quality & Reliability Management. Volumen: 42. Recuperado de: https://www.emerald.com/ijqrm/article-abstract/42/8/2375/1252496/Restaurant-consumers-the-role-of-invisible?redirectedFrom=fulltext

Quiroga Souki, G.; BRAGA, F.; Gonçalvez Filho, C.(2022). Sharing is entertaining: the impact of consumer values on video-sharing and brand equity. Journal of Research in Interactive Marketing. Volumen: 16. (pp. 118 - 136). Recuperado de: https://www.emerald.com/insight/content/doi/10.1108/JRIM-03-2020-0057/full/html

Goncalves Filho, C.; BRAGA, F.; de Sousa Silva Tolentino, R.(2024). Social Distance, Ethics, and Engagement with Social Networks: How Do They Interact?. Journal of Media Ethics. (pp. 1 - 16). Recuperado de: https://www.tandfonline.com/doi/abs/10.1080/23736992.2023.2294059

BRAGA, F. y Gonçalves Filho, C.(2025). The bridge between ¿click¿ and loyalty in food delivery apps. Journal of Hospitality and Tourism Insights. (pp. 1 - 17). Recuperado de: https://www.emerald.com/jhti/article-abstract/9/2/593/1300834/The-bridge-between-click-and-loyalty-in-food?redirectedFrom=fulltext

Gonçalves, C.; Reis, P.; BRAGA, F.(2023). The Effect of Organizational Culture on Interorganizational Relationship and Firm Performance. International Journal of Business Performance Management.. Volumen: 24. (pp. 109 - 129). Recuperado de: https://www.inderscienceonline.com/doi/abs/10.1504/IJBPM.2023.127531

Gonçalves Fiklho, C.; BRAGA, F.; Virtebo, F.(2023). The Grounded Theory Approach to Brand Purpose Equity Drivers: The Practitioner's Perspective. En Enanpad 2023. SAO PAULO. AMPAD.

Gonçalves Filho, C.; BRAGA, F.; Prado, F.(2024). The Grounded Theory Approach to Brand Purpose Equity Drivers: The Practitioner's Perspective. Journal of Marketing Analytics. Recuperado de: https://link.springer.com/article/10.1057/s41270-023-00277-9