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MARELBY AMADO MATEUS

MARELBY AMADO MATEUS

MARELBY AMADO MATEUS

Doctora en Ciencias de la Dirección, UNIVERSIDAD DEL ROSARIO

DOCENTE CONTRATADO - CONTRATADO
Docente a tiempo completo (DTC)
Departamento Académico Posgrado en Negocios - Sección Posgrado en Negocios

Publicaciones

Se encontraron 10 publicaciones

AMADO MATEUS, M.; Guzmán, A.; Martin-Caro, E.(2026). Reputation, Identity, and Symbolic Defence The Role of the Consumer in Digital Brand Crises ¿ The Frisby Case. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual,. Volumen: 3. (pp. 1 - 18).
AMADO MATEUS, M.; Guzmán, A.; Martín-Caro, E.(2025). Determinant variables in the responsible consumption of artificial intelligence (AI) from the perspective of non-specialized users in Colombia. Asia-Pacific Journal of Business Administration. (pp. 1 - 18).
AMADO MATEUS, M. y Guzmán, A.(2025). Inflence of Audiovisual Stimuli on Emotions and Sustainable Consumptions Behavior. VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura. Volumen: 17. Recuperado de: https://visualcompublications.es/revVISUAL/article/view/5406
LEAL, J. L. y AMADO, M.(2025). Narrativas digitales en el comercio electrónico: una revisión de alcance Autores/as. European Public & Social Innovation Review. Volumen: 10. Recuperado de: https://epsir.net/index.php/epsir/article/view/1128
AMADO MATEUS, M. y Guzmán, A.(2025). Towards Comprehensive Education: Key Strategies to Enhance the Student Experience in Colombia. Journal of Educational and Social Research. Volumen: 15. Recuperado de: https://www.richtmann.org/journal/index.php/jesr/article/view/14337
AMADO MATEUS, M. y Guzmán, A.(2025). Transformation of international trade and marketing: A review of the impact of artificial intelligence and automation. International Journal of Innovation Management. (pp. 1 - 38).
AMADO MATEUS, M.; GUZMAN, A.; ORTEGA, F. D.(2025). Understanding online repurchase intention among young Colombian consumers: A relationship-based approach. Digital Business. Volumen: 5. Recuperado de: https://www.sciencedirect.com/science/article/pii/S2666954425000419
AMADO MATEUS, M. y GUZMAN, A.(2024). Influence of reputation, innovation, and knowledge on the performance of MSMEs in the orange economy sector. Cogent Business & Management. Volumen: 11. Recuperado de: https://www.tandfonline.com/doi/full/10.1080/23311975.2024.2388227#abstract