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LEOPOLDO GABRIEL IGNACIO ARIAS BOLZMANN

LEOPOLDO GABRIEL IGNACIO ARIAS BOLZMANN

LEOPOLDO GABRIEL IGNACIO ARIAS BOLZMANN

Ph.D. en Marketing, OKLAHOMA STATE UNIVERSITY

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Master of Business Administration (College of Saint Thomas)

DOCENTE ORDINARIO - AUXILIAR
Tiempo parcial por asignaturas (TPA)
Departamento Académico Posgrado en Negocios - Sección Posgrado en Negocios

Publicaciones

Se encontraron 52 publicaciones

ARIAS, L. G. I.; Chakraborty, G.; Mowen, J.(2000). Effects of Absurdity in Advertising:The Moderating role of Product Category Attitude and the Mediating Role of Cognitive Responses. The Journal of Advertising. Volumen: 29. (pp. 35 - 49).
Sukhdial, A.; ARIAS, L. G. I.; Chakraborty, G.; Amyx, D.(1993). Differences in Values Between Hispanic and Anglo-American Consumers: What we Know and What we Need to Know. Fourth Symposium on Cross Cultural Consumer and Business Studies. (pp. 33 - 37).
ARIAS, L. G. I. y Mowen, J. C.(1992). Absurd Images in Cigarette Advertisements: An Empirical Investigation. Marketing Perspectives for the 1990s. (pp. 295 - 299).
ARIAS, L. G. I.(1992). Retailing in a Developing Country: A Case Study of the Peruvian Retailing Structure. Advances in Marketing. (pp. 250 - 258).