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LEOPOLDO GABRIEL IGNACIO ARIAS BOLZMANN

LEOPOLDO GABRIEL IGNACIO ARIAS BOLZMANN

LEOPOLDO GABRIEL IGNACIO ARIAS BOLZMANN

Ph.D. en Marketing, OKLAHOMA STATE UNIVERSITY

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Master of Business Administration (College of Saint Thomas)

DOCENTE ORDINARIO - AUXILIAR
Tiempo parcial por asignaturas (TPA)
Departamento Académico Posgrado en Negocios - Sección Posgrado en Negocios

Publicaciones

Se encontraron 52 publicaciones

ARIAS, L. G. I. y GUZMAN, C. E.(2015). Neuromarketing and Its Influence in Consumer Behavior: A Comprehensive Literature Review. The Journal of American Academy of Business- Cambridge. Volumen: 20. (pp. 49 - 56).
ARIAS, L. G. I. y Tirado, A.(2015). Neuromarketing: A Comprehensive Investigation. Pan Pacific Business Conference XXXII.
Pino, C.; Felzensztein, C.; Zwerg-Villegas, A. M.; ARIAS, L. G. I.(2016). Non-Technological Innovations: Market performance of Exporting Firms in South American Emerging Economies. Journal of Business Research. Volumen: 68. (pp. 4385 - 4393).
Perez, M. y ARIAS, L. G. I.(2021). Refugee Information Consumption on Twitter. Journal of Business Research. Volumen: 123. (pp. 529 - 537). Recuperado de: https://doi.org/10.1016/j.jbusres.2020.10.029
Perez, M. y ARIAS, L. G. I.(2020). Refugee Information Consumption on Twitter. 11th ACIEK Conference Proceedings. (pp. 1 - 15).
Aguilar, I. y ARIAS, L. G. I.(2021). Relationship of Ethnocentrism, Purchase Intention, and Lifestyle in First- Generation Bicultural Ethnic Groups. Journal of Small Business Strategy. Volumen: 31. (pp. 20 - 38). Recuperado de: https://libjournals.mtsu.edu/index.php/jsbs/article/view/1975/1220
ARIAS, L. G. I.(1992). Retailing in a Developing Country: A Case Study of the Peruvian Retailing Structure. Advances in Marketing. (pp. 250 - 258).
perez, M. y ARIAS, L. G. I.(2022). Sociocultural Factors during Covid-19: Information Consumption on Twitter. Journal of Business Research. Volumen: 140. (pp. 384 - 393). Recuperado de: https://doi.org/10.1016/j.jbusres.2021.11.008