{"id":11885,"date":"2011-10-06T15:11:00","date_gmt":"2011-10-06T15:11:00","guid":{"rendered":"https:\/\/www.pucp.edu.pe\/climadecambios\/eventos\/consumo-sostenible-y-marketing-ecologico-en-el-peru\/"},"modified":"2011-10-06T15:11:00","modified_gmt":"2011-10-06T15:11:00","slug":"consumo-sostenible-y-marketing-ecologico-en-el-peru","status":"publish","type":"post","link":"https:\/\/www.pucp.edu.pe\/climadecambios\/eventos\/consumo-sostenible-y-marketing-ecologico-en-el-peru\/","title":{"rendered":"\u201cConsumo Sostenible y Marketing Ecol\u00f3gico en el Per\u00fa\u201d"},"content":{"rendered":"

\u00a0<\/p>\n

Tres temas se desarrollar\u00e1n en esta conferencia:\u00a0El consumo y el bienestar, replanteando el consumo; marketing ecol\u00f3gico, conceptos y casos peruanos; y publicidad verde y el riesgo del \u201cgreenwashing<\/a>\u201d en el Per\u00fa. Luego se presentar\u00e1 la tienda virtual del consumidor verde<\/strong> y finalmente habr\u00e1 una ronda de preguntas.<\/p>\n

\u00a0<\/p>\n

Participan como expositores la\u00a0Ph.D M\u00f3nica Guill\u00e9n-Royo, investigadora principal del Centro para el Desarrollo y Medio Ambiente de la Universidad de Oslo<\/a>, Noruega. Su investigaci\u00f3n se centra en el consumo y su relaci\u00f3n con el bienestar. Y tambi\u00e9n los comunicadores egresados de la PUCP<\/a>,\u00a0Cristina Guzm\u00e1n y Jorge Prado, fundadores del Proyecto Consumidor Verde<\/a> para el fomento del consumo sostenible<\/strong> en Per\u00fa.<\/p>\n

\u00a0<\/p>\n

Ingreso libre.\u00a0Si no eres parte de la comunidad PUCP, por favor escribe un correo electr\u00f3nico con tu nombre completo y DNI\u00a0a info@consumidorverde.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0 Tres temas se desarrollar\u00e1n en esta conferencia:\u00a0El consumo y el bienestar, replanteando el consumo; marketing ecol\u00f3gico, conceptos y casos peruanos; y publicidad verde y el riesgo del \u201cgreenwashing\u201d en el Per\u00fa. Luego se presentar\u00e1 la tienda virtual del consumidor verde y finalmente habr\u00e1 una ronda de preguntas. \u00a0 Participan como expositores la\u00a0Ph.D M\u00f3nica Guill\u00e9n-Royo, […]<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-11885","post","type-post","status-publish","format-standard","hentry","category-eventos"],"acf":[],"yoast_head":"\n\u201cConsumo Sostenible y Marketing Ecol\u00f3gico en el Per\u00fa\u201d - Clima de cambios<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pucp.edu.pe\/climadecambios\/eventos\/consumo-sostenible-y-marketing-ecologico-en-el-peru\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cConsumo Sostenible y Marketing Ecol\u00f3gico en el Per\u00fa\u201d - Clima de cambios\" \/>\n<meta property=\"og:description\" content=\"\u00a0 Tres temas se desarrollar\u00e1n en esta conferencia:\u00a0El consumo y el bienestar, replanteando el consumo; marketing ecol\u00f3gico, conceptos y casos peruanos; y publicidad verde y el riesgo del \u201cgreenwashing\u201d en el Per\u00fa. 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